At this point in time, horror films are the most profitable genre. It has the highest profit margin, and is still continuously growing. Horror films also have a very high success rate of internet marketing. We will create a viral campaign in the very early stages of pre-production. This campaign will be created through Myspace, youtube and other web outlets. This will be done in order to create awareness and a fan base to increase distributor offers.

HERE ARE SOME EXAMPLES OF A FEW FILMS WITHIN THE SAME VEIN AND THEIR PROFITS WORLDWIDE:

Saw

Budget: Opening Weekend: Gross:
$1,200,000 (estimated) $18,276,468 (USA) $55,153,403 (USA) (24 Dec. 2004)

US Video Rentals

Weekly: Cumulative:
$350,000 (22 May 2005) $35,700,000 (as of 22 May 2005)

Texas Chainsaw "The Beginning"

Budget: Opening Weekend: Gross:
$16,000,000 (estimated) $18,508,228 (USA) $39,511,038 (USA) (2006)

US Video Rentals

Weekly: Cumulative:
$1,200,000 (February 2007) $15,470,000 (as of February 2007)

The Silence of the Lambs

Budget: Cumulative:
$19,000,000 (estimated) $273,000,000 (worldwide)

*These examples are provided by the International Movie Data Base (imdb.com). Their profits include both theatrical release and DVD rentals. It does not include any television or cable deals that could only increase the returns dramatically.